John Billett, Chairman of ID Comms, issues a strong warning to global marketers about their management of media agencies.
Download a full transcript of his speech, presented to the Worshipful Company of Marketors in London.
In his 2015 lecture to the Worshipful Company of Marketors in London, John Billett provides a fascinating insight into how media agencies came about, how they grew so quickly and where they find themselves today, considering the dramatic impact for marketers and how they may have lost control of their media.
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