CEO Middle East & Northern Africa


Mike Readman is one of the most experienced and well-connected media experts in the MENA region. Previously the regional CEO of Starcom Media Vest Group, Mike has worked with most of the region’s biggest advertisers and media vendors, including as Global consultant Media Director for Emirates Airlines between 2011 and 2012.

Mike founded the MENA office in Dubai in 2013, building upon a 25-year career in media spanning the UK, Eastern Europe and the Middle East. Based full-time in Dubai, he provides clients in the region with best-practice in Media Governance, Pitch Management, Media Capability Building and Channel Planning.

Key clients and assignments in MENA for ID Comms are Etihad Airways, where ID Comms acted as consultant to their recent global pitch, and Kojamjoom/Nayomi where ID Comms constructed and supported delivery of an in market communications strategy.

Additionally ID Comms MENA is providing support and insight to advertisers exploring new market opportunities such as Myanmar and Iran, as well as focusing on digital strategies for local specialist businesses.

Key Previous Roles

• Starcom Mediavest – CEO, MENA

• Vivaki – VCC, MENA

• Emirates Airlines – Global Consultant Media Director


• Cereal Partners Worldwide – Global Head of Media



Contact Info
Contact Mike directly on the details below
+971 508 427 685