Matt has spent the last 14 years managing complex international media projects on behalf of global brands including adidas, HP, Jim Beam, L’Oréal and British Airways. He provides best-practice in media management process and techniques and ensures our client projects are delivered on time, to budget and exceed expectations.
Matt has a rounded background of experience in media planning, media buying and digital innovation, he has won many industry awards for media effectiveness and innovation on behalf of global brands.
Prior to joining ID Comms, Matt worked for media agency Carat where he was responsible for leading the adidas media business globally. During this time he delivered the much-celebrated ‘Impossible Is Nothing’ and Originals ‘House Party’ campaigns. Previously Matt ran the British Airways global account at ZenithOptimedia, delivering their most successful European campaign of all time (London Is Closer Than You Think) which was highly decorated at the M&M Europe Awards and a finalist at Cannes.
• Carat – Director of Integrated Business, adidas Global
• ZenithOptimedia – Global Account Director