The first step in implementing best-practice media governance is to understand what you currently have in place and if your resources and processes are fit for purpose in the digital age.
Our Situation Analysis products are designed to allow ID Comms consultants to perform a rigorous assessment of your current media management capabilities.
The output of these products will help you as marketers and procurement leaders take decisions about how to upgrade your media capabilities and where to invest to protect and grow media value.
Situation Analysis products cover both digital media capabilities and traditional media capabilities, allowing clients to understand where the gaps and risks exist in their current media management resources and help them to prioritise their resources.
Situation Analysis is performed against a proprietary 45-point, best-practice checklist evaluation – the key areas that are indicators of strong media management performance and are the biggest media value drivers.