There is no silver bullet for marketing success but brands should seek competitive advantage by committing to a program of continuous incremental improvement in the performance of their media investments over time.
Our belief at ID Comms is that true competitive advantage – through effective and efficient media investments – is delivered through both breakthrough improvements (step-change gains) and incremental improvements (gradual and consistent small steps).
Our Performance Monitor suite is equipped with a focussed set of tools and methodologies brands need to realise such incremental improvements, tailored to a brand’s media improvement requirements.
Each tool provides robust benchmarks of current performance against best-practice, and together with the expertise provided by our media performance subject matter experts, delivers objective, results-focussed and data-driven recommendations based on clear and pragmatic improvement frameworks.
Our tools and methodologies account for local market idiosyncrasies, are relevant to both marketing and procurement stakeholders at a central and local market level, and are proven to release tangible media value improvements in the short and long-term.
All of our tools can work in combination with media capability training to improve media competence within marketing teams – putting theory into practice.