Read the Kering case study
Managing a media agency involves many people administering complex processes. If you’ve identified the right agency for your requirements, agreed on the scope and payment models and signed the contract, this is just the beginning. Now you need to make the model work to deliver the business results agreed while also making sure no value is lost through inefficient process or confusion.
Achieving media excellence relies on all stakeholders defining and understanding the best ways of working together and providing the checks and balances needed to ensure that the company’s media investments are being managed, from end to end, in the right ways.
We provide brands with a range of tools and techniques that will quickly get your media agency operating productively and adding value. These are tried and tested methods that short cut a lot of the delays in the early days of a new agency relationship. They can also be used to provide additional clarity and more modern work practices for your existing agency.
Our comprehensive suite of tools, templates and techniques includes; agency on-boarding processes, integration of the agency’s planning processes into your planning cycles and methods, financial management processes (such as PO issue, approvals, budget release etc.), standardised briefing templates and evaluation methods plus KPI tracking and post-campaign reporting.
Once aligned, we customise all these assets to your business needs and then document all processes, templates, resources and methodologies into a bespoke Media Playbook. This is shared with all relevant stakeholders and defines all the important processes, tools, metrics and templates to be used in daily operation of media planning and buying.
Having ID Comms efficiently document best-practice processes allows your teams and your agency resource to focus on their day jobs from the start and quickly begin working in an aligned and seamless way that drives business growth.