Agency PRIP Manager™ is an end-to-end design, implementation and management programme for your agency performance-based remuneration model that aligns client goals with agency incentives.

With an ever-increasing focus on holding marketing spend – and agencies – accountable for business performance, it is no surprise that performance-based agency remuneration models are becoming more prevalent.

Based on our deep client and agency-side experience, ID Comms Agency PRIP Manager™ helps alleviate the complexity of constructing and managing your agencies’ PRIP model by aligning both parties around mutually beneficial objectives.

We construct a transparent, incentive-based commercial model that reinforces excellence across business-critical KPIs through a fully managed process. Our Agency PRIP Manager™ model helps identify, implement then manage your optimal PRIP model to extract ROI, performance, service quality and innovation from your agency partnerships.

Objectives of Agency PRIP Manager™:

  • Align business, brand, media and digital objectives with agency performance incentives;
  • Establish a mutually beneficial, self-sustaining commercial framework between client and agency;
  • Align client and agency stakeholders across different disciplines around the correct quantitative and qualitative metrics to drive the right behaviours; and
  • Create flexibility within a structured framework to achieve global consistency whilst allowing for local market adaptability.

ID Comms will provide you with:

A fully managed service that eliminates the complexity and subjectivity of administering a PRIP, involving:

  • Expert assessment of your existing agency remuneration model;
  • KPI Selection Framework to help prioritise your own Business, Marketing, Media and Digital needs;
  • Bespoke PRIP design service to align client objectives with agency incentives;
  • Integration of remuneration model with existing – or new – commercial agreements;
  • Provision of qualitative and quantitative evaluation methodologies across planning, buying and service quality;
  • PRIP forecasting and reconciliation service aligned with internal finance and procurement processes; and
  • Dashboard reporting for client and agency.

The questions that the Agency PRIP Manager™ process will address:

  • How should I structure my agency’s performance targets to incentivise best practice?
  • What KPIs should I select, and how should I weight them, to incentivise my agency to go “above and beyond”?
  • What are the optimal KPIs to hold my media agency accountable for business and brand results, not only media performance?
  • How can I reward media value, service, Innovation and business performance, not just lowest possible price?
  • How can I ensure agency buy-in and ongoing transparency and objectivity in my agency’s remuneration model?


Further Reading:

Performance Related Payment Models – white paper by WFA

Product Details
Aligning your agency’s KPIs with your business, marketing and media goals – and rewarding commensurately – is fundamental to a healthy, long-lasting client-agency partnership.
However it requires clarity of measurement and rigorous management.
ID Comms Agency PRIP Manager™ designs, implements and manages a bespoke, best-practice PRIP model that benefits both sides by rewarding excellence.
Related Products

To arrange free consultation…

Send us your details and we'll get back to you...

or, contact David Indo on the details below