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ID Comms Perspective

The latest news from ID Comms together with regular media industry insights and updates.
Tom DenfordJun 24, 20263 min read

T-Mobile partners with ID Comms for US agency pitch

ID Comms is delighted to be appointed by T-Mobile as lead consultant on a review of media ...
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Tom DenfordJun 19, 202639 min read

Publicis, Dentsu and the AI Red Ocean: What CMOs Must Know

Publicis, Dentsu and the AI Red Ocean: What CMOs Must Know
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ID Comms #GetGoodAtMediaJun 11, 20263 min read

Agency Pitches: Staffing, Fees & Commercial Proposals (Pitch Week Day 4)

Media pitches succeed or fail on commercial discipline. Day 4 of Pitch Week focused on ...
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ID Comms #GetGoodAtMediaJun 10, 20266 min read

Agency Pitches: RFIs, RFPs and Pitch Meetings (Pitch Week Day 3)

Why disciplined pitch management matters for advertisers A media agency pitch management ...
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ID Comms #GetGoodAtMediaJun 09, 20263 min read

Agency Pitches: Preparation, Evaluation & Scorecards (Pitch Week Day Two)

Agency Pitches: Preparation, Evaluation and Scorecards An agency pitch is won or lost ...
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ID Comms #GetGoodAtMediaJun 08, 20264 min read

Agency Pitches: Planning, Stakeholders & Communications (Pitch Week Day One)

Why media pitches are won before agencies join A media pitch is largely won or lost ...
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ID Comms #GetGoodAtMediaJun 07, 20261 min read

ID Comms in the News: Pitch Week

ID Comms Opens Up the Pitch Playbook
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Tom DenfordJun 05, 202617 min read

ANA Media Transparency: 10 Years On, What Now?

ANA Media Transparency: 10 Years On, What Now? CMOs, Procurement Directors, and Global ...
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Tom DenfordMay 29, 202627 min read

Ranking: The 10 Reasons Pitches Go Wrong

The ID Comms Tier List: Agency Pitch Best Practices
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AdExchanger Best Programmatic Consultant 2021

AdExchanger Best Programmatic Consultant 2021